Abstract:Being a kind of highly effective information, weather forecast has a h ighly valuable application in society; its dimension becomes more and more exten sive, with more and more media and connection. Government and the public pay mor e attention to weather forecast nowadays. As TV being the leading media form in o ur daily life, plus public channels broadcasting weather forecast and weather in formation with highly frequency, weather information welcomes a much higher expo sure than ever before. Programs about the weather always get the highest audienc e rating. The pan media age brings a challenge to weather program, for the distributed ef fect of focus media and multi media. Thus, rethinking, exploring the directio nal information of weather program, optimizing the broadcasting effect of the sp ecific media, and improving the program’s harmony with audience, becomes a task we have to face in our practice.