Being a kind of highly effective information, weather forecast has a h ighly valuable application in society; its dimension becomes more and more exten sive, with more and more media and connection. Government and the public pay mor e attention to weather forecast nowadays. As TV being the leading media form in o ur daily life, plus public channels broadcasting weather forecast and weather in formation with highly frequency, weather information welcomes a much higher expo sure than ever before. Programs about the weather always get the highest audienc e rating. The panmedia age brings a challenge to weather program, for the distributed ef fect of focus media and multimedia. Thus, rethinking, exploring the directio nal information of weather program, optimizing the broadcasting effect of the sp ecific media, and improving the program’s harmony with audience, becomes a task we have to face in our practice.